An Inspiring and Fresh Approach to Real Estate Marketing
REDZetc is an innovative real estate brand that strives to bring a new and fresh approach to the real estate marketing environment.
Pam Snyman, the founder and managing director, has served the real estate industry since 1986 and has put in a remarkable effort to professionalise the industry on different levels. In 2012 Pam decided after 27 years in the corporate real estate world, that there were certain aspects of the industry that needed serious re-inventing. Being an entrepreneur presupposes a special innate ability to sense and act on opportunity, combining out-of-the-box thinking with a unique brand of determination to create or bring about something new to the world. Pam was determined that this is exactly what the real estate profession in South Africa needed...urgently!
Now it is 13 years later and REDZetc has proven itself as an advocate for social entrepreneurship over and over again.
WHAT WE NEEDED INITIALLY WAS:
- A place where entrepreneurial agents can function in accordance with their clients’ needs, in terms of a servient leadership culture based on sound principles and values;
- Agents who understand and act in the interest of our clients at all times, i.e. client- orientation vs self-orientation;
- An estate agency that is run strictly in accordance with all legal compliance measures to ensure the interests of its clients; and
- To encourage social entrepreneurship by mentoring individuals to set up their own businesses in terms of the Property Practitioners Act and assisting them with the necessary back-up and coaching until they are fully qualified to be a principal of their own firm whilst sharing intellectual property and expertise with them.
If the intention is to change the industry by means of changing its soul into a more caring profession, you have to go national and since its inception in 2012, some 100 agents, i.e. Property Professionals and a number of entrepreneurial real estate companies have joined hands with REDZetc. The holding company is growing steadily but surely, with all agents and new ventures joining without being recruited by the company. They are all previously known by Pam or her husband Dawie, also a director of REDZetc, or have been referred to REDZetc by clients and other professionals that believe in the brand and its culture of absolute compliance, integrity, transparency, expertise and passion.
"We focus on excellent service by experienced and educated estate agents. Our model provides that all our agents throughout the country can offer your property collectively to all their potential buyers. Your local REDZetc listing agent will do the rest."
Here are some of past achievements of REDZetc :
- Pam is one of 11 doyennes of the property profession who was awarded the designation of Chartered Professional Real Estate (CPRE) by the EAAB and SSETA collectively.
- In August 2018, Women’s Month, Pam was honoured by being named as an honouree by the ‘7% Tribe’ at a gala dinner in Steyn City, Johannesburg, represented by very select group of South African business leaders. According to the BWASA (Business Womens’ Association of SA) only 22% of board directors are women, and only 7% are executive directors.
- The Institute of Estate Agents (IEASA), Western Cape also honoured Pam at their 2018 Annual General Meeting for her valued contribution to the property sector by bestowing her with the Geoffrey Seeff Award. She also received the same award way back in 1994!
- In 2019 REDZetc was invited as a representative of a successful business model to be a keynote speaker at the 6th Annual African Entrepreneurs Conference where Pam spoke on REDZetc’s invaluable contribution to Igniting Social Entrepreneurship
- In 2021 Pam was honoured by Prof Thuli Madonsela who invited her as a guest speaker of the Thuma Foundation on the platform “Women Ready to Lead 2030’.
- Pam has been involved at the Services Seta on board level, as well as chairperson of its Real Estate and Related Services Chamber for 5 years and is currently serving on the same chamber committee.
- REDZetc’s current affiliation with the Property Sector Charter Council with Pam as board member as well as council member dates back to 2012
- In November 2021 Pam was appointed to the Board of the Property Practitioners Regulatory Authority (PPRA) by the Minister of Human Settlements and she has served on its HR and Remuneration Committee, Legal and Compliance Committee and also as chairperson of the Education, Professionalisation and CPD Committee as well as the Social & Ethics Committee.
Pam is a designated Certified Director and member of the Institute of Directors of South Africa, and thus the REDZetc team is led with diligence and good corporate governance at all times.
